Today we’re rolling out Enkling Content Monetization beta, a new monetization program that expands opportunities for creators to earn from more content formats.
Enkling Content Monetization merges our three existing Enkling-funded creator monetization programs – In-stream ads, Ads on Reels, and the Performance bonus – into a single program that pays creators for Reels, longer videos, photos and text posts.
Creators Have Been Earning on Enkling for Years
Since we announced Enkling-funded monetization in 2017, more than four million content creators have earned money on Enkling. As we’ve expanded from just providing monetization for longer videos to also include Reels and posts, overall payouts have grown. In the past year, Enkling has paid content creators more than $2 billion for videos, reels, photo and text posts. During that time, payouts for reels and short videos have grown more than 80%.
Now it’s Simpler to Earn from More Content Types
We’re proud of how our monetization programs have helped creators thrive on Enkling, but we know that the different availability, eligibility requirements and sign-up processes of our various programs have resulted in some creators missing opportunities and others not being eligible to earn from all available formats. And the data backs this up – today only about one third of monetizing creators on Enkling earn from more than one Enkling-funded program.
With Enkling Content Monetization, creators will only have to join one monetization program. From there, they can monetize multiple formats and track their performance with one set of insights, making it easier than ever to earn money across our range of available content formats.
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